Tools & Best Practices

You’ll find below best practices and tools around using behavioral insights to analyze and change behaviors. These may be better suited to experienced practitioners, though some would be valuable to anyone I hope.

They are organized according to the 3 Lenses of Analysis that forms my ICAR Behavior Analysis Framework: Incentives, Choice Architecture and Repetition.

For each, you will find:

  • Best Practices: will help you in planning and completing the analysis.
  • Behavioral Tools: the practical tools you can make use of to change behaviors.
  • Behavioral Tendencies: the human tendencies at play. They are the theoretical reasons behind the Tools. Read them to dig a bit deeper on a particular Tendency.
First, here are my best practices and tips relevant for all behavioral interventions:

Incentives analysis is the first phase of the ICAR Framework and the layer that carries the most weight in shaping behaviors. It can be tricky distinguishing finely what is a Tendency and what is a Tool for this layer.

For example, people tend to act according to the modulations (positive or negative) they expect to get in terms of self-esteem from a specific behavior. This is a Tendency.

This is also a Tool however, in that it can be used directly in a intervention. So note that some Tendencies are also applicable Tools for this layer.

Best Practices

Behavioral Tendencies

Monetary

Non-Monetary

Tools

Monetary

Non-Monetary

An optional layer of analysis, if relevant, when the goal is to create repeated behaviors over time.

Best Practices

Behavioral Tendencies

Tools

Prompts

Cues

Habits

Positive Reinforcers

Negative Reinforcers