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Julien Le Nestour

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Choice Orchestration Best Practices

Choice Orchestration Best Practices

  • How to combine Incentives analysis and Behavioral Insights to change behaviors
  • Don’t follow lessons in popular Behavioral Economics books
  • The synergies between Behavioral Interventions and Conversion Rate Optimization
  • Target both objective and subjective customer satisfaction drivers
  • Why you should always test Behavioral Interventions on a small scale first
  • Distinguish mandates, incentives and nudges
  • Decide on final business metrics before project launch
  • How to prioritize customer touch points for behavioral intervention?
  • Doubt (at least initially) 95% of scientific research results
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