- How to combine Incentives analysis and Behavioral Insights to change behaviors
- Don’t follow lessons in popular Behavioral Economics books
- The synergies between Behavioral Interventions and Conversion Rate Optimization
- Target both objective and subjective customer satisfaction drivers
- Why you should always test Behavioral Interventions on a small scale first
- Distinguish mandates, incentives and nudges
- Decide on final business metrics before project launch
- How to prioritize customer touch points for behavioral intervention?
- Doubt (at least initially) 95% of scientific research results