Julien Le Nestour - Digital CX & Analytics actionable musings

Digital CX & Analytics actionable musings

Subscribe

Julien Le Nestour

GA4 pitfall to avoid: only 2 months of data in custom reports

GA4 pitfall to avoid: only 2 months of data in custom reports

GA4 pitfall to avoid: only 2 months of data retained for custom reports by default. Make sure you extend it to 14 months in a click. Whether you’ve already deployed GA4 or will do in the future, there are some pitfalls to avoid. The biggest one is leaving untouched

Immediate benefits after switching to GA4

Immediate benefits after switching to GA4

Yes, Universal Analytics is going away in July 1st 2023. Yes, you should deploy GA4 in parallel without waiting, so you can get some data comparison next year after UA is inaccessible. Yes, if you haven’t started the process as I write this (Nov 22), you’re late. But.

Is your GA4 eCommerce data deeply wrong? (+ how to check)

Is your GA4 eCommerce data deeply wrong? (+ how to check)

We do our fair share of GA4 migration projects, from larger clients with complex GA360 implementations to smaller clients with simpler setups. We also do a large number of proactive audits. Incorrect GA4 deployments are frequent What we see: many sites without GA4 at all, and many with GA4 but