We recycle more when the products are linked to our self-identity

Interested in more Case Studies? Find them all here. Key take-away(s) Products with packagings linked to the self-identity of a person are more likely to be recycled than trashed by that person. The authors suggest the following explanation: We have theorized that throwing an identity-linked product in the trash presents [...]

We recycle more when the products are linked to our self-identity 2016-11-22T21:25:16+11:00

Slicing apples increases how many students buy them and eat them

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Pre-Sliced Fruit in School Cafeterias, Wansink, Brian et al., American Journal of Preventive Medicine , Volume 44 , Issue 5 , 477 - 480 Goal(s) Test whether slicing apples instead of presenting them whole would increase sales of apples in schools [...]

Slicing apples increases how many students buy them and eat them 2016-05-20T17:35:03+11:00

Advance notification of coming invitation letter for health screening increases participation rate

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Senore, C, Ederle, A, DePretis, G, Magnani, C, Canuti, D, Deandrea, S & Bisanti, L 2015, ‘Invitation strategies for colorectal cancer screening programmes: The impact of an advance notification letter’, Preventive Medicine, vol. 73, pp. 106–11. Goal(s) To estimate [...]

Advance notification of coming invitation letter for health screening increases participation rate 2016-05-12T17:49:27+11:00

Larger packaging and plates make us eat more

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Hollands, GJ, Shemilt, I, Marteau, TM, Jebb, SA, Lewis, HB, Wei, Y, Higgins, J & Ogilvie, D 2015, ‘Portion, package or tableware size for changing selection and consumption of food, alcohol and tobacco’, Cochrane Database of Systematic Reviews, vol. [...]

Larger packaging and plates make us eat more 2016-05-12T17:37:52+11:00

SMS reminders before health appointments are effective

Yes, it may sounds superfluous to report such results, but all interventions should be monitored and evaluated and no effect can be taken for granted. Background and main results quoted below from this review[1. Gurol-Urganci I, de Jongh T, Vodopivec-Jamsek V, Atun R, Car J. Mobile phone messaging reminders for attendance [...]

SMS reminders before health appointments are effective 2015-11-05T16:50:44+11:00

Signing before filling forms makes us more honest than signing at the end

Study in PNAS[1. Lisa L. Shu, Nina Mazar, Francesca Gino, Dan Ariely, and Max H. Bazerman Signing at the beginning makes ethics salient and decreases dishonest self-reports in comparison to signing at the end PNAS 2012 109: 15197-15200; doi: 10.1073/pnas.1209746109, link], abstract: Many written forms required by businesses and governments rely [...]

Signing before filling forms makes us more honest than signing at the end 2015-10-21T14:44:28+11:00