We recycle more when the products are linked to our self-identity

Interested in more Case Studies? Find them all here. Key take-away(s) Products with packagings linked to the self-identity of a person are more likely to be recycled than trashed by that person. The authors suggest the following explanation: We have theorized that throwing an identity-linked product in the trash presents an identity threat because it […]

Slicing apples increases how many students buy them and eat them

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Pre-Sliced Fruit in School Cafeterias, Wansink, Brian et al., American Journal of Preventive Medicine , Volume 44 , Issue 5 , 477 – 480 Goal(s) Test whether slicing apples instead of presenting them whole would increase sales of apples in schools cafetarias and how much of […]

Advance notification of coming invitation letter for health screening increases participation rate

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Senore, C, Ederle, A, DePretis, G, Magnani, C, Canuti, D, Deandrea, S & Bisanti, L 2015, ‘Invitation strategies for colorectal cancer screening programmes: The impact of an advance notification letter’, Preventive Medicine, vol. 73, pp. 106–11. Goal(s) To estimate the impact of advance notifications […]

Larger packaging and plates make us eat more

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Hollands, GJ, Shemilt, I, Marteau, TM, Jebb, SA, Lewis, HB, Wei, Y, Higgins, J & Ogilvie, D 2015, ‘Portion, package or tableware size for changing selection and consumption of food, alcohol and tobacco’, Cochrane Database of Systematic Reviews, vol. 9, viewed 24 March 2016 […]

SMS reminders before health appointments are effective

Yes, it may sounds superfluous to report such results, but all interventions should be monitored and evaluated and no effect can be taken for granted. Background and main results quoted below from this review1 Background: This review is an update of the original Cochrane review published in July 2012. Missed appointments are a major cause […]

Signing before filling forms makes us more honest than signing at the end

Study in PNAS1, abstract: Many written forms required by businesses and governments rely on honest reporting. Proof of honest intent is typically provided through signature at the end of, e.g., tax returns or insurance policy forms. Still, people sometimes cheat to advance their financial self-interests—at great costs to society. We test an easy-to-implement method to […]