Findings from online experiment testing green energy plans enrollments

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Hedlin, Simon and Sunstein, Cass R., Does Active Choosing Promote Green Energy Use? Experimental Evidence (July 4, 2015). Goal(s) Use an online experiment to find out how consumers' choice when choosing between a green energy plan and a normal [...]

Findings from online experiment testing green energy plans enrollments 2016-05-05T16:58:08+11:00

Background color of nutritional labels influences perception of how healthy the product is

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Health Commun. 2013;28(8):814-21. doi: 10.1080/10410236.2012.725270. Epub 2013 Feb 27. Does green mean healthy? Nutrition label color affects perceptions of healthfulness. Schuldt JP. Department of Communication , Cornell University. Goal(s) Finding out whether the background color of nutrional labels influences the degree to [...]

Background color of nutritional labels influences perception of how healthy the product is 2016-05-04T14:33:24+11:00

Consumers rate “eco-friendly” coffee as tasting better

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Sörqvist P, Hedblom D, Holmgren M, Haga A, Langeborg L, Nöstl A, et al. (2013) Who Needs Cream and Sugar When There Is Eco-Labeling? Taste and Willingness to Pay for “Eco-Friendly” Coffee. PLoS ONE 8(12): e80719. doi:10.1371/journal.pone.0080719 Goal(s) Finding [...]

Consumers rate “eco-friendly” coffee as tasting better 2016-05-04T14:22:31+11:00

Labelling the same foods as organic makes consumers evaluate them differently

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Wan-chen Jenny Lee, Mitsuru Shimizu, Kevin M. Kniffin, Brian Wansink, You taste what you see: Do organic labels bias taste perceptions?, Food Quality and Preference, Volume 29, Issue 1, July 2013, Pages 33-39, ISSN 0950-3293, Goal(s) Study to see [...]

Labelling the same foods as organic makes consumers evaluate them differently 2016-05-04T13:39:56+11:00

Stating Appointment Costs in SMS Reminders Reduces Missed Hospital Appointments

Great new study[1.Hallsworth M, Berry D, Sanders M, Sallis A, King D, Vlaev I, et al. (2015) Stating Appointment Costs in SMS Reminders Reduces Missed Hospital Appointments: Findings from Two Randomised Controlled Trials. PLoS ONE 10(9): e0137306. doi:10.1371/journal.pone.0137306 (link)] from the UK Behavioral Insights Team. They also wrote a great a fantastic [...]

Stating Appointment Costs in SMS Reminders Reduces Missed Hospital Appointments 2015-11-05T17:01:58+11:00

Adding a healthy side to a hamburger decreases its perceived calories total

Not a widely known research but a very interesting one from Alexandre Chernev[1. Chernev, Alexander. 2011. The Dieters Paradox. Journal of Consumer Psychology. 21(2): 178-183. (link)]: The results in brief Subjects were asked to guess the number of calories in "not so healthy" meals, like hamburgers. Others were asked to guess [...]

Adding a healthy side to a hamburger decreases its perceived calories total 2015-10-29T17:22:28+11:00