Text messages sent when blood donors’ blood is used

Description and Key take-away(s) A local county in Sweden wanted to increase blood donations. They tested sending a text message to a previous donor whenever the blood donated is used for a patient. This is a very nice and powerful way of both increasing the incentives for a previous donor to donate again and triggering […]

Schools increase attendance with washers/dryers as tools of social acceptance

Interested by more Case Studies? Find them all here. Key take-away(s) This case study illustrates how taking the time to discover and analyze the incentives of agents is often enough to change a behavior. In some schools in St Louis, attendance was low. Most standard policy measures thought to increase attendance had been implemented, yet […]

Encouraging hospital visitors to use hand disinfectant

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source: Nudging Hospital Visitors’ Hand Hygiene Compliance Goal(s) Reducing Hospital-acquired-infections by increasing the proportion of visitors to relatives staying at hospitals that use the hand sanitizers available. Changes implemented Choice Architecture Contextual persuasion and copy elements added a red sign to the hand sanitizers. The ones […]

Moving signature box to top of form instead of bottom increased fees collected

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source The White House Social and Behavioral Sciences Team conducted this experiment and reported on its results in their 2015 report. Goal(s) To see if certifying to tell the truth on an administrative form was impacted by having the signature box at the start of the […]

Banning single-use plastic bags results in more plastic bag waste

The city of Austin, TX implemented a single-use plastic bag ban in 2013 and two years later they did an assessment which revealed the proportion of plastic bags in the waste had increased, not decreased. From Bloomberg: What the city didn’t foresee is that residents would start treating reusable bags like single-use bags. The volume […]