Concrete nutrition labels convey much more than abstract ones

Description and Key take-away(s) The German consumer interest group Verbraucherzentrale Hamburg uses the Choice Architecture tool Concreteness to convey nutritional information in a much more efficient way than abstract nutritional labels do. An example for Nutella below, with ingredients in German (but anyone gets the point…) Comments Really great example demonstrating how to use Concreteness […]

Printing flat screen TVs on side of bike packages reduces delivery damage by up to 80%

Interested in more Case Studies? Find them all here. Key take-away(s) A bike manufacturer had consistently high damage rates to their bike deliveries, resulting in costly returns and replacement and unsatisfied customers. They tested printing the image of huge flat-screen TV on the packages to reduce the damage rate. Results From the article, they saw […]

Encouraging hospital visitors to use hand disinfectant

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source: Nudging Hospital Visitors’ Hand Hygiene Compliance Goal(s) Reducing Hospital-acquired-infections by increasing the proportion of visitors to relatives staying at hospitals that use the hand sanitizers available. Changes implemented Choice Architecture Contextual persuasion and copy elements added a red sign to the hand sanitizers. The ones […]

Making people walk more so they wait less increases their satisfaction

Via Alex Stone in the NYT (take it with just a small grain of salt as I couldn’t locate the original research, but the NYT editors should have done their job right and checked it). The first paragraphs say it all and it’s an excellent case study: SOME years ago, executives at a Houston airport […]

GPS navigation app switches to child voice near a school

Via Richard Thaler, and from a Swedish insurer, this great nudge idea. When you’re driving in areas frequented by children like schools, daycare centers, etc. the voice on your GPS navigation app switches automatically to children voices. The video below describes the effect and the thinking behind this project. , creating huge value for all […]

Wealthfront allows clients to adjust risk tolerance only once a month

In order to prevent its clients from succumbing too much to the Myopic Loss Aversion phenomenon, Wealthfront prevents them from adjusting their risk tolerance more than once a month: We go to great lengths in our communication and our information design to portray things in their most appropriate light and to limit self-destructive behavior. For […]

Citibank’s Lite mobile app: fighting Myopic Loss Aversion

Even though it’s not its stated aim, the app is a good example of a design workaround that helps fight Myopic Loss Aversion for clients: you can access your latest account and transactions info, but taking action requires you to log into the real mobile app, or online banking, etc. making it more difficult and […]