General Thoughts and Perspectives

I post here some of my generic thoughts on all things applied behavioral science and related domains.
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Generic

• Use personalization technologies to amplify Behavioral Economics

Digital

Environment

Finance & Asset Management

• Personalization technologies enable Behavioral Economics interventions in online banking

Health Care

Local Governments

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Potential Use Cases

Some potential use cases where the application of proper behavioral intervention techniques could make a real impact and difference.
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Generic

• Using behavioral science to increase recycling and dog feeding at the same time

Digital

• Using hamburgers and broccoli to reduce cart abandonment rates
• After the checkout: how to use this final moment to generate customer satisfaction

Environment

Finance & Asset Management

• Allow clients to prime themselves by personalizing their online banking client area
• Design investing/banking client dashboards UI to mitigate myopic loss aversion

Health Care

Local Governments

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ICAR analysis examples

Real-life situations analyzed through the lens of the my ICAR Behavior Analysis framework.
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Generic

• The new UBER app: a behavioral scientist overview
• Text messages sent when blood donors’ blood is used

Digital

• The new UBER app: a behavioral scientist overview

Environment

Finance & Asset Management

Health Care

• Text messages sent when blood donors’ blood is used

Local Governments

• Text messages sent when blood donors’ blood is used

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Thoughts on applied behavioral science

Though I spend a lot of time thinking about the theoretical aspects of using Behavioral Science in an applied context, I have little time to actually write my thoughts about it. When I do though, you can find them here listed below. All feedback and comments highly welcome!
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• Nudging works. Now we need Mandates to make it happen. Thoughts on Cass Sunstein’s latest column.
• A short and actionable primer on Nudges
• The utility of behavioral design disclosure statements

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