Advance notification of coming invitation letter for health screening increases participation rate

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Senore, C, Ederle, A, DePretis, G, Magnani, C, Canuti, D, Deandrea, S & Bisanti, L 2015, ‘Invitation strategies for colorectal cancer screening programmes: The impact of an advance notification letter’, Preventive Medicine, vol. 73, pp. 106–11. Goal(s) To estimate the impact of advance notifications […]

Larger packaging and plates make us eat more

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Hollands, GJ, Shemilt, I, Marteau, TM, Jebb, SA, Lewis, HB, Wei, Y, Higgins, J & Ogilvie, D 2015, ‘Portion, package or tableware size for changing selection and consumption of food, alcohol and tobacco’, Cochrane Database of Systematic Reviews, vol. 9, viewed 24 March 2016 […]

Default choice(s): types and how to use them

Defaults are now widely used as a Choice Architecture tool, and rightly so, as they’ve demonstrated robust effects across many industries and many different media through which they are implemented. Most people do not change from the default pre-set for them. If the touchpoint you are analyzing involves a choice then you need to analyze: whether […]

Removing bottled water from campus increased consumption of other bottled beverages

Details below, but lessons to be learned from the University of Vermont (UVM) somewhat failed intervention: always test on a small sample before scaling behavioral interventions always plan for ways to evaluate the effects of the BI before implementation: you shouldn’t be wondering after the fact how you could somehow evaluate your intervention unforeseen consequences will […]