Using behavioral science to increase recycling and dog feeding at the same time

The goal: improving the efficiency of a great idea Catchy title and behavioral science is used to build on an existing, and very creative idea. From the Huffington Post: The Turkish company Pugedon recently introduced a vending machine in Istanbul that releases food and water for the city's [...]

Using behavioral science to increase recycling and dog feeding at the same time 2017-02-21T00:23:48+11:00

We recycle more when the products are linked to our self-identity

Interested in more Case Studies? Find them all here. Key take-away(s) Products with packagings linked to the self-identity of a person are more likely to be recycled than trashed by that person. The authors suggest the following explanation: We have theorized that throwing an identity-linked product in the trash presents [...]

We recycle more when the products are linked to our self-identity 2016-11-22T21:25:16+11:00

Text messages sent when blood donors’ blood is used

Description and Key take-away(s) A local county in Sweden wanted to increase blood donations. They tested sending a text message to a previous donor whenever the blood donated is used for a patient. This is a very nice and powerful way of both increasing the incentives for a [...]

Text messages sent when blood donors’ blood is used 2017-01-12T14:28:20+11:00

Self-Esteem modulations as Incentives shape behavior

Interested in more Behavioral Tendencies & Tools? Find them all here. Here’s the briefest definition of Self-Esteem from Wikipedia: Self-esteem reflects a person's overall subjective emotional evaluation of his or her own worth. Self-Esteem modulations can be complex to analyze, but mostly people tend to act in the following ways: [...]

Self-Esteem modulations as Incentives shape behavior 2016-09-20T16:27:54+11:00