After the checkout: how to use this final moment to generate customer satisfaction

Most websites generating a “checkout confirmed” / “thank you” page and moment do not take advantage of it to further shape customer satisfaction and the relationship they have with their customers. And it’s sad, since small adjustments at this moment are both low cost and can have huge effects. Get feedback from your customers Generating […]

The peak-end rule for rating past experiences

Definition When people remember their feelings from a past experience (pain for a medical procedure, frustration when shopping online, etc.), they do so┬áby: remembering their experience at the peak, that is at the most intense point of their experience remembering their experience at the end neglecting to take into account the total duration of their […]