Distinguish mandates, incentives and nudges

Behavioral Economics got popular because it showed that people, in many ways, did not respond rationally to their own economic incentives. That doesn’t mean you can overlook them when doing touch point analysis. They’re still the foundation of human behavior, most of the time, even though they need to be completed by a behavioral analysis. Incentives […]

Moving signature box to top of form instead of bottom increased fees collected

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source The White House Social and Behavioral Sciences Team conducted this experiment and reported on its results in their 2015 report. Goal(s) To see if certifying to tell the truth on an administrative form was impacted by having the signature box at the start of the […]

Signing before filling forms makes us more honest than signing at the end

Study in PNAS1, abstract: Many written forms required by businesses and governments rely on honest reporting. Proof of honest intent is typically provided through signature at the end of, e.g., tax returns or insurance policy forms. Still, people sometimes cheat to advance their financial self-interests—at great costs to society. We test an easy-to-implement method to […]

A short and actionable primer on Nudges

The concept of  Nudge is seemingly exploding in popularity. Governments and companies “nudge” citizens or consumers. And there seems to be an ever-expanding group of people that qualify themselves are “nudge” practitioners. It’s of course the central concept in Richard Thaler and Cass Sunstein’s very popular eponymous book1. But most people I’m talking to don’t […]