Distinguish mandates, incentives and nudges

Behavioral Economics got popular because it showed that people, in many ways, did not respond rationally to their own economic incentives. That doesn't mean you can overlook them when doing touch point analysis. They're still the foundation of human behavior, most of the time, even though they need to be completed [...]

Distinguish mandates, incentives and nudges 2015-11-06T13:44:47+11:00

Moving signature box to top of form instead of bottom increased fees collected

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source The White House Social and Behavioral Sciences Team conducted this experiment and reported on its results in their 2015 report. Goal(s) To see if certifying to tell the truth on an administrative form was impacted by having the signature box [...]

Moving signature box to top of form instead of bottom increased fees collected 2015-10-21T14:52:26+11:00

Signing before filling forms makes us more honest than signing at the end

Study in PNAS[1. Lisa L. Shu, Nina Mazar, Francesca Gino, Dan Ariely, and Max H. Bazerman Signing at the beginning makes ethics salient and decreases dishonest self-reports in comparison to signing at the end PNAS 2012 109: 15197-15200; doi: 10.1073/pnas.1209746109, link], abstract: Many written forms required by businesses and governments rely [...]

Signing before filling forms makes us more honest than signing at the end 2015-10-21T14:44:28+11:00

A short and actionable primer on Nudges

The concept of  Nudge is seemingly exploding in popularity. Governments and companies "nudge" citizens or consumers. And there seems to be an ever-expanding group of people that qualify themselves are "nudge" practitioners. It’s of course the central concept in Richard Thaler and Cass Sunstein’s very popular eponymous book[1. Richard Thaler [...]

A short and actionable primer on Nudges 2015-09-23T14:21:43+11:00