Academic Studies
Isolated Natural Experiment
Repeated Natural Experiment
- Mandate helmets for bikers, get a drop in motorbikes theft
- Order of appearance of research articles influences clicks, downloads, cites
Isolated RCT
- Background color of nutritional labels influences perception of how healthy the product is
- Consumers rate “eco-friendly” coffee as tasting better
- Labelling the same foods as organic makes consumers evaluate them differently
- Stating Appointment Costs in SMS Reminders Reduces Missed Hospital Appointments
- Adding a healthy side to a hamburger decreases its perceived calories total
Repeated RCT
- Slicing apples increases how many students buy them and eat them
- Advance notification of coming invitation letter for health screening increases participation rate
- Larger packaging and plates make us eat more
- SMS reminders before health appointments are effective
Private organizations case studies
- Concrete nutrition labels convey much more than abstract ones
- Printing flat screen TVs on side of bike packages reduces delivery damage by up to 80%
- Increasing the distance between a beverage station and a snack station reduces the number of people who grab a snack while taking a beverage
- Making people walk more so they wait less increases their satisfaction
- GPS navigation app switches to child voice near a school