Academic Studies

Isolated Natural Experiment

• Removing bottled water from campus increased consumption of other bottled beverages

Repeated Natural Experiment

• Mandate helmets for bikers, get a drop in motorbikes theft
• Order of appearance of research articles influences clicks, downloads, cites

Isolated RCT

• Background color of nutritional labels influences perception of how healthy the product is
• Consumers rate “eco-friendly” coffee as tasting better
• Labelling the same foods as organic makes consumers evaluate them differently
• Stating Appointment Costs in SMS Reminders Reduces Missed Hospital Appointments
• Adding a healthy side to a hamburger decreases its perceived calories total

Repeated RCT

• Slicing apples increases how many students buy them and eat them
• Advance notification of coming invitation letter for health screening increases participation rate
• Larger packaging and plates make us eat more
• SMS reminders before health appointments are effective

Private organizations case studies

• Concrete nutrition labels convey much more than abstract ones
• Printing flat screen TVs on side of bike packages reduces delivery damage by up to 80%
• Increasing the distance between a beverage station and a snack station reduces the number of people who grab a snack while taking a beverage
• Making people walk more so they wait less increases their satisfaction
• GPS navigation app switches to child voice near a school

Governmental case studies

• Text messages sent when blood donors’ blood is used
• Schools increase attendance with washers/dryers as tools of social acceptance
• Moving signature box to top of form instead of bottom increased fees collected
• Banning single-use plastic bags results in more plastic bag waste