Concrete nutrition labels convey much more than abstract ones

Description and Key take-away(s) The German consumer interest group Verbraucherzentrale Hamburg uses the Choice Architecture tool Concreteness to convey nutritional information in a much more efficient way than abstract nutritional labels do. An example for Nutella below, with ingredients in German (but anyone gets the point…) Comments Really [...]

Concrete nutrition labels convey much more than abstract ones 2017-02-21T00:02:16+11:00

Text messages sent when blood donors’ blood is used

Description and Key take-away(s) A local county in Sweden wanted to increase blood donations. They tested sending a text message to a previous donor whenever the blood donated is used for a patient. This is a very nice and powerful way of both increasing the incentives for a [...]

Text messages sent when blood donors’ blood is used 2017-01-12T14:28:20+11:00

Slicing apples increases how many students buy them and eat them

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Pre-Sliced Fruit in School Cafeterias, Wansink, Brian et al., American Journal of Preventive Medicine , Volume 44 , Issue 5 , 477 - 480 Goal(s) Test whether slicing apples instead of presenting them whole would increase sales of apples in schools [...]

Slicing apples increases how many students buy them and eat them 2016-05-20T17:35:03+11:00

Advance notification of coming invitation letter for health screening increases participation rate

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Senore, C, Ederle, A, DePretis, G, Magnani, C, Canuti, D, Deandrea, S & Bisanti, L 2015, ‘Invitation strategies for colorectal cancer screening programmes: The impact of an advance notification letter’, Preventive Medicine, vol. 73, pp. 106–11. Goal(s) To estimate [...]

Advance notification of coming invitation letter for health screening increases participation rate 2016-05-12T17:49:27+11:00

Larger packaging and plates make us eat more

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Hollands, GJ, Shemilt, I, Marteau, TM, Jebb, SA, Lewis, HB, Wei, Y, Higgins, J & Ogilvie, D 2015, ‘Portion, package or tableware size for changing selection and consumption of food, alcohol and tobacco’, Cochrane Database of Systematic Reviews, vol. [...]

Larger packaging and plates make us eat more 2016-05-12T17:37:52+11:00

Encouraging hospital visitors to use hand disinfectant

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source: Nudging Hospital Visitors’ Hand Hygiene Compliance Goal(s) Reducing Hospital-acquired-infections by increasing the proportion of visitors to relatives staying at hospitals that use the hand sanitizers available. Changes implemented Choice Architecture Contextual persuasion and copy elements added a red sign to [...]

Encouraging hospital visitors to use hand disinfectant 2016-04-24T00:07:22+11:00

Ease and accessibility

In most situations, how easy it is to perform an action or make a decision will have an outsized effect on what people are choosing. When analyzing a touchpoint: look for the easiest course of action define whether it fits with your desired goal look for ways to adjust easiness [...]

Ease and accessibility 2017-01-18T21:42:18+11:00

Increasing the distance between a beverage station and a snack station reduces the number of people who grab a snack while taking a beverage

Source: HBR article How Google Optimized Healthy Office Snacks They observed people's choices when going into Google's microkitchen with a food station and beverage station, and recorded how many people took both a beverage and a snack. When the snack station was 6.5 ft from the beverage station, people were 50% more [...]

Increasing the distance between a beverage station and a snack station reduces the number of people who grab a snack while taking a beverage 2016-03-07T15:38:53+11:00