Self-Esteem modulations as Incentives shape behavior

Interested in more Behavioral Tendencies & Tools? Find them all here. Here’s the briefest definition of Self-Esteem from Wikipedia: Self-esteem reflects a person’s overall subjective emotional evaluation of his or her own worth. Self-Esteem modulations can be complex to analyze, but mostly people tend to act in the following ways: If an agent anticipates that […]

Schools increase attendance with washers/dryers as tools of social acceptance

Interested by more Case Studies? Find them all here. Key take-away(s) This case study illustrates how taking the time to discover and analyze the incentives of agents is often enough to change a behavior. In some schools in St Louis, attendance was low. Most standard policy measures thought to increase attendance had been implemented, yet […]

Mandate helmets for bikers, get a drop in motorbikes theft

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source “Mayhew, Pat, Clarke, Ronald V., and Elliott, David (1989), ‘Motorcycle Theft, Helmet Legislation and Displacement’, Howard Journal of Criminal Justice, vol. 28, issue 1: 1–8.” Quoted by David Halpern. “Inside the Nudge Unit: How small changes can make a big difference.” Type & Context This is […]

Use personalization technologies to amplify Behavioral Economics

There has been a sharp increase of interest in personalization technologies recently, as evidenced for example by Optimizely’s shift to reconfigure from testing platform to personalization platform. Personalization technologies in themselves won’t help you though, without a solid strategy to choose which personalization campaigns you should run, how to prioritize them, etc. Behavioral Economics can help […]

False friends: priming is a less efficient than you’ve been told

The point of this post about priming under choice architecture tools is to make it clear that while priming does work in some contexts, priming is a tool that requires exceptional care to be used efficiently. For an overview of what priming is, you can have a look at the wikipedia entry. Be warned though, that […]

False friend: beware disfluency as a BE tool

Disfluency, in a behavioral economics, means making a message harder to read with the intent that its readers will either: remember it better perform the task described in the message better I’m taking the opportunity of an excellent post by Andrew Gelman to highlight this false friend as a tool you should probably not use, or use […]

Don’t follow lessons in popular Behavioral Economics books

There is now an increasing number of Behavioral Economics books, including Nudge, Thinking fast and slow and a slew of others. It may be tempting to read them and apply what they preach. But be careful, as many of them oversell hard the findings of the studies they describe. Many BE results are coming from […]

Slicing apples increases how many students buy them and eat them

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Pre-Sliced Fruit in School Cafeterias, Wansink, Brian et al., American Journal of Preventive Medicine , Volume 44 , Issue 5 , 477 – 480 Goal(s) Test whether slicing apples instead of presenting them whole would increase sales of apples in schools cafetarias and how much of […]

Insights from the Fogg Behavior Model to analyze Incentives

Analyzing Incentives is the first step in my Behavioral Orchestration Analysis Framework. Despite all the advances in Behavioral Sciences, people are still responding very strongly to incentives. The Incentives section of the framework describes how I classify them, but I wanted to share some elements you can use readily to help analyze incentives in any […]

Advance notification of coming invitation letter for health screening increases participation rate

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Senore, C, Ederle, A, DePretis, G, Magnani, C, Canuti, D, Deandrea, S & Bisanti, L 2015, ‘Invitation strategies for colorectal cancer screening programmes: The impact of an advance notification letter’, Preventive Medicine, vol. 73, pp. 106–11. Goal(s) To estimate the impact of advance notifications […]