Slicing apples increases how many students buy them and eat them

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Pre-Sliced Fruit in School Cafeterias, Wansink, Brian et al., American Journal of Preventive Medicine , Volume 44 , Issue 5 , 477 – 480 Goal(s) Test whether slicing apples instead of presenting them whole would increase sales of apples in schools cafetarias and how much of […]

Larger packaging and plates make us eat more

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Hollands, GJ, Shemilt, I, Marteau, TM, Jebb, SA, Lewis, HB, Wei, Y, Higgins, J & Ogilvie, D 2015, ‘Portion, package or tableware size for changing selection and consumption of food, alcohol and tobacco’, Cochrane Database of Systematic Reviews, vol. 9, viewed 24 March 2016 […]

Background color of nutritional labels influences perception of how healthy the product is

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Health Commun. 2013;28(8):814-21. doi: 10.1080/10410236.2012.725270. Epub 2013 Feb 27. Does green mean healthy? Nutrition label color affects perceptions of healthfulness. Schuldt JP. Department of Communication , Cornell University. Goal(s) Finding out whether the background color of nutrional labels influences the degree to which consumers perceive a food […]

Consumers rate “eco-friendly” coffee as tasting better

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Sörqvist P, Hedblom D, Holmgren M, Haga A, Langeborg L, Nöstl A, et al. (2013) Who Needs Cream and Sugar When There Is Eco-Labeling? Taste and Willingness to Pay for “Eco-Friendly” Coffee. PLoS ONE 8(12): e80719. doi:10.1371/journal.pone.0080719 Goal(s) Finding if labelling coffee as eco-friendly […]

Labelling the same foods as organic makes consumers evaluate them differently

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Wan-chen Jenny Lee, Mitsuru Shimizu, Kevin M. Kniffin, Brian Wansink, You taste what you see: Do organic labels bias taste perceptions?, Food Quality and Preference, Volume 29, Issue 1, July 2013, Pages 33-39, ISSN 0950-3293, Goal(s) Study to see of labelling a food as […]

Ease and accessibility

In most situations, how easy it is to perform an action or make a decision will have an outsized effect on what people are choosing. When analyzing a touchpoint: look for the easiest course of action define whether it fits with your desired goal look for ways to adjust easiness and accessibility that fits with […]