Interested in more resources on Personalization? View more Best Practices, Case Studies and Use Cases inspiration on the personalization page here.
Existing clients for whom you have a payment method on file. First-party data that should be accessible via your CRM.
Grouped by payment methods, so you only deal with a few discrete groups.
Mainly some copy and design adjustments, quite simple.
The use case here is when:
- you have a business model that enables you to retain on file an active method of payment for your clients: this is the case for all subscription based businesses.
- you want to cross-sell another offering or want to prompt an unrelated transaction.
The main idea is to personalize your website and funnel so that these prospects are made fully aware of the fact they can complete their transaction without needing to re-enter their payment details.
This would be especially important to point out on mobile devices, which are used in situations where entering payment methods is often not an attractive choice.