The new UBER app: a behavioral scientist overview

Uber recently revamped its mobile app used by riders. Very interestingly, most changes are based on popular behavioral tendencies. Let’s use the ICAR Behavior Analysis Framework to classify the changes and their impact. Note: this is not meant to be an exhaustive analysis of the new UBER app, but rather I’m highlighting some interesting aspects […]

Making people walk more so they wait less increases their satisfaction

Via Alex Stone in the NYT (take it with just a small grain of salt as I couldn’t locate the original research, but the NYT editors should have done their job right and checked it). The first paragraphs say it all and it’s an excellent case study: SOME years ago, executives at a Houston airport […]