Use personalization technologies to amplify Behavioral Economics

There has been a sharp increase of interest in personalization technologies recently, as evidenced for example by Optimizely’s shift to reconfigure from testing platform to personalization platform. Personalization technologies in themselves won’t help you though, without a solid strategy to choose which personalization campaigns you should run, how to prioritize them, etc. Behavioral Economics can help […]

Larger packaging and plates make us eat more

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Hollands, GJ, Shemilt, I, Marteau, TM, Jebb, SA, Lewis, HB, Wei, Y, Higgins, J & Ogilvie, D 2015, ‘Portion, package or tableware size for changing selection and consumption of food, alcohol and tobacco’, Cochrane Database of Systematic Reviews, vol. 9, viewed 24 March 2016 […]

Findings from online experiment testing green energy plans enrollments

Note: analysis based on my Behavioral Orchestration and Analysis framework explained here. Source Hedlin, Simon and Sunstein, Cass R., Does Active Choosing Promote Green Energy Use? Experimental Evidence (July 4, 2015). Goal(s) Use an online experiment to find out how consumers’ choice when choosing between a green energy plan and a normal energy plan is influenced by […]

Default choice(s): types and how to use them

Defaults are now widely used as a Choice Architecture tool, and rightly so, as they’ve demonstrated robust effects across many industries and many different media through which they are implemented. Most people do not change from the default pre-set for them. If the touchpoint you are analyzing involves a choice then you need to analyze: whether […]