Mobile traffic to websites has been rapidly increasing for the past few years and it's not rare these days to see a website getting a majority of its traffic from mobile devices. Yet, most websites, though responsive still offer visitors suboptimal experiences on mobile compared to "desktop" devices. Responsive is...
Including scientific charts and data improves persuasiveness
According to a new research study[fusion_builder_container hundred_percent="yes" overflow="visible"][fusion_builder_row][fusion_builder_column type="1_1" background_position="left top" background_color="" border_size="" border_color="" border_style="solid" spacing="yes" background_image="" background_repeat="no-repeat" padding="" margin_top="0px" margin_bottom="0px" class="" id="" animation_type="" animation_speed="0.3" animation_direction="left" hide_on_mobile="no" center_content="no" min_height="none"][1. Tal, A., & Wansink, B. (2014). Blinded with science: Trivial graphs and formulas increase ad persuasiveness and belief in product efficacy. Public...
Academic research as hints (merely) for applied behavioral economics
My wife is an academic, I am myself involved in academic research and I am using a lot of academic results to inform my work. But for all that, I do not take academic research results at face value, not by a long shot. It's very common for consultants of...
How to judge Behavioral Economics interventions: raw impact or ROI?
There is a common criticism of Behavioral Economics interventions regarding the scale of their impact. While their results are admitted as quite predictables and reproductibles across contexts, the same results are then qualified as "modest". Through this prism, BE is not criticized for the reliability of its results but for...