Social Acceptance/Rejection

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The anticipation of acceptance or rejection by others is of course a strong motivators of behaviors. Strength varies with how close the group is.

If an agent anticipates that a behavior will:

  • generates social acceptance by one or more reference groups, then the agent is more likely to follow this behavior
  • generates social rejection by one or more reference groups, then the agent is more likely to reject this behavior

Simple, yet very powerful and explaining many (especially negative) behaviors.

Some relevant case studies (if any):

Applied
Academic