Resource Type: Behavior Tendencies: Related Tools: Domains:

Reactance Mitigation is not so much a tool as it’s a checkpoint designed to avoid negative externalities and backfirings.

When devising a new Choice Orchestration, you need to watch for situations where Reactance can potentially develop. If all or part of the agents develop reactance, then you’ll likely have negative consequences materializing.

Some relevant case studies (if any):




About the Author:

Julien Le Nestour
Applied behavioral scientist & international consultant — I am using the results and latest advances from the behavioral sciences—specifically behavioral economics—to help companies solve strategic issues. I am working with both start-ups and Fortune 500 groups, and across industries, though I have specific domain knowledge in banking, asset management, B2B and consumer IT, SAAS and e-commerce industries.

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