Resource Type: Behavior Tendencies: , Related Tools: , Domains: , ,

In most situations, how easy it is to perform an action or make a decision will have an outsized effect on what people are choosing.

When analyzing a touchpoint:

  • look for the easiest course of action
  • define whether it fits with your desired goal
  • look for ways to adjust easiness and accessibility that fits with your goals



About the Author:

Julien Le Nestour
Applied behavioral scientist & international consultant — I am using the results and latest advances from the behavioral sciences—specifically behavioral economics—to help companies solve strategic issues. I am working with both start-ups and Fortune 500 groups, and across industries, though I have specific domain knowledge in banking, asset management, B2B and consumer IT, SAAS and e-commerce industries.

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