About Me 2017-01-04T20:35:42+00:00
marktisansshotI’m not your typical marketer. In fact, I don’t consider myself a marketer at all, but rather a behavioral scientist fascinated by the power of technology.

I am based in Sydney where I am working from my home office with clients worldwide. I quit my role as Worldwide IT Innovation manager for a Fortune 500 multinational when my wife got a job offer too good for her to pass on at the University of New South Wales. Since then, we’ve had our first daughter, and I greatly enjoy the flexibility of working as an independent consultant & advisor. And since the academic career of my wife may lead us to change countries many times in the future again, I also value my ability to deliver big results to clients worldwide regardless of my current location.

I work in English mostly, but can work in French as well, though I’ve left Paris behind more than 10 years ago now, and lived in the US, UK, Switzerland & France for a short while before enjoying the Australian lifestyle.

I have studied behavioral sciences, combined them with my love for technology and applied the combination in a business environment for more than 10 years now. My background ranges from Behavioral Psychology & Sociology to Behavioral Economics & NeuroFinance, and I studied the behavioral elements of pricing on the job in my previous positions.

I recently completed the Charter of Financial Analyst Program in under 1 year and a half (minimum time possible) to further increase my financial analysis skills. This allows me to work even more efficiently on your financials & business model when optimizing for revenue.

Also note that I am still a Research Assistant in NeuroFinance at the University of New South Wales. NeuroFinance you say? The academic name for this area is Decision Making under Uncertainty, which is actually an excellent way to describe what a visitor is faced with when arriving on your website!